With 4 airdrops, the Starbucks Odyssey NFT program has attracted over $100k in whole traded quantity in lower than three months.
Mid-September 2022, Starbucks Espresso Firm introduced that it was working with Polygon (MATIC), an Ethereum-based scaling answer, to develop an NFT loyalty program for United States prospects. Dubbed Starbucks Odyssey, the corporate’s NFT tipping program has reportedly grown exponentially, with each bit promoting for hundreds of {dollars}.
After launching the beta model in December, Starbucks Odyssey has facilitated 360 gross sales on Nifty Gateway’s official secondary market, with over $143,000 in whole quantity traded. With 4 airdrops and one artist, the Starbucks Odyssey’s ‘Doing Good Journey Stamp’ assortment has a ground worth of $60 and a traded quantity of $1k. The ‘Bean to Cup Journey Stamp NFT assortment has a ground worth of about $85 and a complete quantity of roughly $12k.
The opposite NFT airdrop by Starbucks Odyssey, dubbed ‘Espresso Heritage Journey Stamp, has a ground worth of about $275 and a complete traded quantity of $14k.
Nonetheless, it’s the present ground worth on the “Vacation Cheer Version 1 Stamp” Starbucks Odyssey NFT of over $2,000 that has attracted super consideration. As of Friday, the NFT drop alone additionally makes up roughly 80 per cent of Starbucks Odyssey’s whole NFT quantity traded on {the marketplace}, with roughly $115k.
Starbucks Odyssey and Polygon NFT Market Outlook
The Polygon (MATIC) community has emerged as a hub for prime Web3 initiatives, together with DeFi protocols like Aave, Uniswap V3, OpenSea NFT market, and Mark Cuban-founded Lazy.com. Starbucks Espresso Firm intends to faucet on the huge polygon adoption to develop its NFT group.
In a observe throughout the Starbucks Odyssey launch, Sandeep Nailwal, Co-Founding father of Polygon, indicated that the Ethereum-based scaling answer is a pure alternative for Starbucks as each corporations place super significance on variety, accessibility, and sustainability. As a number one infrastructure supplier enabling individuals and expertise to collaborate and trade worth globally and freely, Polygon supplied the best launchpad for Starbucks’ entry into the Web3 trade.
“Constructing Starbucks Odyssey utilizing expertise that aligns with our sustainability aspirations and commitments is a prime precedence. We took a really considerate and thorough strategy when evaluating which blockchain to make the most of, and Polygon’s quick, low-cost, and carbon-neutral community is the proper basis for our first digital group,” Ryan Butz, VP of loyalty, technique and advertising and marketing for Starbucks, noted.
The Polygon community is dwelling to prime NFT initiatives, together with the Trump Digital Buying and selling Playing cards issued by former United States president Donald Trump. Different prime traded NFT initiatives on the Polygon community embrace Polygon Ape Yacht Membership and Lens Protocol Profiles, with a 24-hour whole quantity of roughly 18 and 138.91 ETH, respectively.
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